Does social media marketing work for high-end real estate organizations?
According to the data on statista.com, There are almost two Billion social media users in the world. This data prove that it’s not just the youth that are using social media but almost every individual.
People of all ages are active on social media and use their different platforms to stay in touch with friends and family, find inspiration, and forge new relationships.
Moreover, businesses of all sizes and types use social media to grow their market and communicate with clients. Therefore, whether you are a thriving real estate agent, or new to the field, social media marketing is a key to success that shouldn’t be overlooked.
A study done by Linkedin shows that there are over 90% of high-end consumers who use social media.
We must not underestimate the LinkedIn audience when it comes to commercial real estate or high-end potential customers. why?
- 44% of LinkedIn users earn more than $75,000 per year.
- 41% of millionaires use LinkedIn.
As a high-end real estate provider, you need to connect with people from all over the world. One of the easiest ways for you to do that is through social media.
It is highly unlikely that you are going to sell a multi-million dollar home because someone clicked on your ad. What can help you is when you create a relationship-building sequence involving an opt-in page, follow up email sequences and continued relationship building over social media.
You should view social media as an extension of your personal network and the network of the people you are trying to reach.
This will help you to expand your network of influence” and build relationships with people who can become your next big client.
The main motive is to educate your target audience and build good relations with them.
The following are the three major points on how social media will contribute to boosting your business:
1. Social Media Marketing Generates Referrals
For a very long time, we know that word of mouth is the best form of advertising. Word of mouth advertising works by creating a good reputation among clients and depending on those clients to be a source of referrals.
This concept has not changed with technology, except for the fact that the majority of word of mouth referrals are now made through social media platforms.
Not only do people post their life events on social media, but they also post inquiries for referrals. People trust their friends more than they trust Google, so it is not uncommon to see posts seeking recommendations for a local product or service. If you are a real estate agent who is engaged in social media, it makes it easy for your previous clients and friends to tag you as a referral in these posts.
2. Social Media Builds Relationships
In a fast-moving tech-based world, consumers are not only looking for unique products but also unique experiences with the product/service provider who can understand their requirements.
As an incredibly dynamic resource for marketing, social media can do so much more than any billboard or bench sign could ever do. Social media can create a relationship. In using traditional marketing, a business owner typically is allowed one to two sentences to communicate a message regarding what their brand and services can offer potential clients. Social media is much more dynamic. Whether it is through pictures, live videos or text, an engaging story can be told through social media marketing.
As a real estate agent, the story you want to be telling is why your services are unique and how you can provide the best, most rewarding home buying experience for your clients. Customers want to hear your personal story, know why you went into real estate, and experience your passion and knowledge through what you post on social media.
Offering advice, information, or insights regarding your expertise to clients on a regular basis gives clients a chance to get to know you better. Once a client feels a personal connection to you, it increases the likelihood that they will choose you to help them purchase their home when the time comes.
3. Social Media Allows You to Create a Professional Network
Social media creates the opportunity for realtors like you to engage easily with other professionals, share advice, and generate referrals. By following other professionals’ social media feeds you can comment on their posts and engage with them, just like your potential clients engage with you. Engaging with other professionals on a regular basis means they are more likely to send referrals.
As a real estate agent, to create a professional network, you might want to follow the pages of local bankers, mortgage brokers, and home builders. Realtors have always sought these networks because they have the potential to be mutually beneficial. However, through social media, there is potential to meet a larger, more diverse group of professionals to create mutual relationships with, making it the best choice for networking.
If you are a real estate agent who is looking to expand their business and experience success through social media, all you have to do is get started.
The first thing you will need to do is to create a social media strategy and make a commitment to implementing it.
If your schedule doesn’t allow the time to implement a solid strategy, hiring a company that specializes in real estate social media is a great way to invest in your business.
We at Urbasys, have been helping real estate organizations to reach their maximum potential outreach through different marketing approaches and platforms, analyzing new marketing trends and staying ahead of the competitors.
For any further query related to your marketing needs, contact us today for a confidential discussion.