Digital Transformation of Real Estate Marketing in 2019

We must admit that digital marketing is the future of all industries including real estate and digital transformation of real estate marketing has been observed over the past few years.

The facts confirm that people will make the final decision after seeing the property in person. However, investors usually do research before visiting the properties. Considering this, it is important that you, as a real estate broker, must have a solid online presence.

Besides, digital comforts can help brokers in making the buying process simpler for their clients. As a real estate representative, you can give your potential clients view of the properties on the web.

Digital marketing has not changed the market completely but may have grabbed the attention of developers as they are boosting their interest in digital marketing and strengthening their image on the digital platform.

The change has happened because of the customers are moving from conventional buying methods to different digital platforms. Buyers presently tend to view a property on Google or they use an application that makes everything easy and quick.

Here are some of the advantages for digital transformation of real estate marketing in 2019

 

Boost Exposure

Various business ventures fluctuate in size, cost, and area. considering that, digital presence turns into a fundamental task.

To stay up to date with the evolving scenario, marketers must run in line with the progressing technology patterns.

When you are using social media marketing, you need to frequently conduct research about your customers to know what makes them involved with brands.

Digital Marketing Automation

As a landlord, for example, there is not enough time for you to perform digital marketing on your own. Digital marketing requires you to be more engaging, develop more content and do more customization.

But time is insufficient for your case. However, you can utilize the time you have in a more efficient way. For that reason, digital marketing for landlords automation platforms is valuable for your situation.

Through the right setup, it is possible to automate your many marketing jobs, like running email campaigns, delivering targeted pieces, etc. The good news is that these tools are more affordable in 2019.

As a landowner, there isn’t sufficient time for you to perform digital marketing all by yourself. Digital marketing expects you to be all the more engaging, develop more content and do more customization.

Thus, time is insufficient for your case. However, you can utilize the time you have in a more efficient way. For that reason, digital marketing for landlords automation platforms is valuable for your situation.

Through the right setup, it is possible to automate your many marketing jobs, like running email campaigns, delivering targeted pieces, etc. The good news is that these tools are more affordable in 2019.

Chatbots

These tools have been around for quite a while. The innovation incorporates voice, content, and messages to talk directly with clients. Chatbots are used long before the computer virtual reality but it is taking the spotlight now and in the coming years.

The market of chatbot would have a yearly growth rate of over 24% and is expected to reach $1.25 billion a couple of years from now. Most of the organizations presently are using chatbots as a tool for customer support.

In fact, a few messaging apps are using bots to promote products and services. The applications offer chatbots to help brand in promoting their products and services while providing a personalized customer support experience.

It is an effective innovation since it can rapidly and precisely answering the customer’s inquiries. Besides, they can assemble information about their users. These data are useful in boosting communication with them.

Chatbots offer a more responsive path in managing clients.

Augmented Reality

The most common and biggest challenge faced today with real estate marketing is that the customer wants to visit and see the property before taking their final decision.

There are a few digital tools that let you create a virtual view of the properties. They can let your customers look and feel how a specific property will look like when it is done.

The purpose behind these virtual tours is that it gives your customers a vibe f the property. They can have an understanding of how it would feel like if they live in the property and that area.

Tech firms are additionally releasing toolkits that make augmented offerings a lot easier. In this case, augmented technology becomes more accessible in 2019.

Blockchain Technology

Blockchain technology is currently upsetting how the globe sees financing and monetary systems. Rentberry, is a rental platform that uses the blockchain technology to simplify the rental process. But the advantages of this technology are now being utilized in digital marketing as well.

This technology empowers advertisers in tracking their ads placement and ensuring clicks on those ads by potential customers. Thus, making the data more accurate and reliable.

Due to its transparency, Customers are comfortable sharing their personal information. This all depends on the trust factor. The more they (customers) trust you, The more likely they are to share their personal details.

Social Media Ad Campaigns

Social media is a very strong promoting medium. A few organizations still don’t understand that the use of social media could be extremely effective.

A vast number of new ideas provided the opportunity to target the market explicitly and more adequately than before.

The secret to expanding it is to make social media projects that use a verity of the total. Organizations that put resources into advanced social media strategies are most likely to get amazing ROI.

Influencer Marketing

customers need real and genuine experience. That is the reason your potential customers are probably going to trust a genuine individual over the advertisement that appears online. and this is where influencer marketing becomes useful. It is costly. But it is also an effective.

If you use it in your real estate marketing, you need to find influencers that can reach out to your right consumers. To further assist your campaign, you can use an effective hashtag that your clients can remember easily.

Digital marketing can be very useful. But you must first understand your target audience. In this way, you can fine-tune your online branding to create a consistent online presence that can help your brand in becoming recognizable.

Considering all these, the digital transformation of real estate marketing is turning out to be an important element in the market.

We at Urbasys, have been helping real estate organizations to reach their maximum potential outreach through different marketing approaches and platforms, analyzing new marketing trends and staying ahead of the competitors.

For any further query related to your marketing needs, contact us today for a confidential discussion.

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